Home Xbox Game Pass Take-Two CEO doubles-down on support for Activision Blizzard deal

Take-Two CEO doubles-down on support for Activision Blizzard deal

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Take-Two’s CEO has said that Microsoft’s acquisition of Activision Blizzard is “good for the industry,” and reiterated Take-Two’s support for the deal.

Strauss Zelnick has doubled down on Take-Two’s view on Microsoft’s Activision Blizzard deal by reiterating his thoughts on cloud gaming, as well as supporting it, saying: “What’s good for them is also good for the industry.”

Take-Two continues to support Microsoft’s acquisition of Activision Blizzard

take two supports Microsoft activision blizzard acquisition

During a recent investor’s call for Take-Two’s quarterly earnings report (via IGN), the company’s CEO Strauss Zelnick was asked for his thoughts on Microsoft’s acquisition of Activision Blizzard, for which he expressed continued support. The GTA boss reiterated his thoughts on the differences between cloud gaming as a distribution platform and as a business model, saying: “I think it’s important never to confuse a distribution technology with a business model. I would love to believe that streaming our titles would massively expand the marketplace. I’m not sure there’s any reason to believe that.”

Zelnick voiced support for the deal last October, calling Microsoft Take-Two’s, and if the deal “makes their business more powerful, we think that’s good for us.” While Zelnick is in full support of the $69 billion takeover, EA’s CEO Andrew Wilson recently said that he is “indifferent” on the outcome and is confident that EA will “continue to be the one publisher” on Microsoft’s platform.

As for the deal itself, following the UK regulator’s move to block Microsoft’s takeover, it has now imposed further restrictions on Microsoft and Activision Blizzard. European regulators, however, have approved the acquisition, but the UK’s Competition and Markets Authority stands by its decision.


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